- "The art of directing the simultaneous performance of several players or singers by the use of gesture.
- “The primary responsibilities of the conductor are to unify performers, set the tempo, execute clear preparations and beats, listen critically and shape the sound of the ensemble, and to control the interpretation and pacing of the music.”
We have a theory that primer is the orchestra conductor of the face. It is the most romantic beauty item (right next to blush perhaps) and the unifier of your products. The fact that it rooted from the original word for priming for paintings raises it from a simple makeup-lasting product to a symphony that not only sets your whole face, but helps it keep its notes intact:
It inks the traces of lines. It holds onto roses in cheeks.
And endures (like music)...
The No. 6 Beauty Primer is a hybrid primer and green beauty triple threat and can be used alone or prior to applying your makeup – it will add longevity and freshness to your skin and keep shine at bay. Formulated with natural moisturizers and hydrators such as Sea Kelp, Aloe Vera, Borage and Sandalwood Oil, these super ingredients work together to balance your skin, smooth your complexion while reducing the appearance of pores.
The Process (from Ale):
“I'm not a traditional artist, but I am creative (I'm a Pisces. It’s in our zodiac DNA). I lost my creative mojo in the beauty industry, but I still wanted to express myself some way somehow. I thought: Where do I go? What do I do? (and I did give a damn…) So I went back to my teenage roots and decided to draw.
I loved dress drawing when I was younger, especially wedding gowns. I remember telling my father during our evening dog walks that I was going to be a designer and how I was going to create a bunch of things under that umbrella (also that I was going to have twins? hahaha!) I sketched a few dresses, but it wasn't enough! I wanted to see these creations IRL. I wanted them photographed; I wanted to see them on someone who appreciates the details.
You’re probably thinking: where are you going with this story? I'm getting there!
These were the dresses; here are the sketches.
What does this have to do with the primer or anything Florês for that matter? Everything.
When the dresses arrived, I was ELATED! I got friends to help with this shoot. The energy was high, and finally, after a year of a creative dry spell, I had the urge to do Franny's makeup. From there the vintage art-deco/gothic vibe of the shoot inspired me of vintage beauty, and all the decadent creams they would use on their beautiful faces.
I thought of the great, Erno Lazlo, and all his luxurious lotions and potions and his classic black soap my parents bought me from his line. I thought of black and white films, black and white images, blank canvases and the idea of creating a face primer manifested itself.
So many people wanted me to go further with this creative venture I went on, but I felt the creation of the dresses was a vessel to take me to where I am now.
What happened to the dresses? To my surprise, I sold one to a dear friend of mine. One ALMOST made its way to The Oscars red carpet (but it was too warm outside, and she [can't say who. Sorry] worried about sweating in it. But it was truly an honour to have it strongly considered.
Why am I telling you this? It's not for an ego boost. It's to remind you that Inspiration is everywhere. Everyone is creative and if you think you aren't, think again! Open your mind to the endless possibilities and don't question the process—just let it happen.
One thing I learned about creativity is that it doesn't go well with ego:
Creativity springs from every moment.
You must not be your own obstacle.
You must not be owned by the environment you are in.
You must be able to move in and out of your mind freely.
The oils Sandalwood, Ylang Ylang, Myrrh and Geranium join scents to create an essence with sweet, spicy, earthy fine notes and floral, fruity undertones. Our proprietary combination of pure essential skin healing oils with our specialized form of Sea Kelp Bioferment, our No. 6 Beauty Primer helps skin to retain hydration, elasticity and a visible smooth and even texture. Our signature ingredient, Sea Kelp Bioferment has been scientifically shown to contain trace minerals, a protective effect against UVB induced skin photo aging, and additional anti inflammatory benefits. A powerful nutritive moisturizer that reduces redness and imparts a visible healthy glow. It helps create an even skin-tone and canvas making makeup application flawless. Goes well with: gallery exhibitions and daily coffee runs.
In conclusion: Like all works of art, beautiful faces need priming; and the creation of this divine formula with fine natural and quality man-made ingredients will guide you in the creation of your own symphony.
Can you hear the music?