“The religious imagery and fairytales that formed our shared cultural references have been replaced by the cult of celebrity. Marilyn is the sex goddess, Camilla Parker Bowles is cast as the wicked witch, Che Guevara is the revolutionary. Celebrities [brands] have become visual shorthand for narratives that shape our lives.”
We’re living in 2018 and the degree of tolerance is as bipolar as the current weather. On the one side we have the jar-closed folk, chanting to the rhythm of a crafted marmalade-philosophy of underdeveloped homo sapien. On the other side, we have the open-minded intellectuals, who, by trying to be so ahead of their time, they are categorizing even the smallest of nuances of human existence and skyrocketing it to an unnecessary complexity.
And then, there’s the beauty world. A mesh of these individuals, ready to bash and venerate anything you use and anything you love. The comments towards other women can vary from: “That’s such a lovely foundation, your skin looks gorgeous! What is it?” to “F*ck you and your dog Susan. Kylie is the reason I am worthy of existing.” We decided to take upon this topic and tell you: we need more community, and less culty vibes (up in he’e). And we broke it down for you:
The Cult: religiously venerates and has a blind devotion directed toward a particular figure or object.
The Community: encourages a fellowship with others, common attitudes, interests, and goals.
There is so much beauty in the world (cue American Beauty’s bag scene…), there is definitely room for everyone. No body of water is the exact same and all these waters have their charm and flow together into an ocean to be celebrated and admired. In other words, there is no right or wrong way to love, as much as there is no right or wrong way to be beautiful. The current state of the beauty industry feels saturated in this passive-aggressive energy that borders on the psychotic, and the right to be/feel beautiful feels more like a government transaction than a independent choice.
The collective lobotomy that has overtaken the minds of our generation is nothing short of a cirque-du-soleil show; that Jeffrey Star highlighter won’t make you more or less of a better person; the glow may show outside but the light comes from within, honey. Stop the shame and beating the underdog (or the big dog really); "come together" a la Joe Cocker and support the beauty community. Don’t separate into elitist brands and call each other “babe” because you share the same lipstick number, leave the shading to your contour not your words and instead open your mind, challenge your ideals and bring these elements to people who are not like you but who are also deserving of feeling beautiful, alive and free. In short, don’t pray to a God that doesn’t exist simply to be liked or accepted because this is as changeable as the beauty industry itself, and at the end of the day, we all need a little bit of music around a fire and a little bit of foundation on our faces.
P.S. Sorry if your name is Susan…
Art by Georgia Hawkins using images from Pinterest