There are no sins in beauty: Love what you love, Come as you are
1. a woman in relation to her child or children.
2. bring up (a child) with care and affection.
3. That f*cking movie that left everyone traumatized in 2017.
Mothers are wonderful creatures. They birth us, feed us, grow us in their little garden of adoration and then call us every 5 minutes when we move out from home (yet they can never pick up the phone when we call them). They live in their own world, sustained by their own thoughts’ gravity and ideals and while we love them so much, they sometimes cross that freedom line and into controlling territory.
And here’s the truth: their expectations of you are rooted from their own beliefs and limitations which sometimes results in a power struggle. Whether their intentions are good or not, is not in question; the question lies in the “My way or no way” and “I told you so’s” syndromes.
We’re sure by the previous statements you know where we’re coming from, but let us clarify: “we’re not your mother.”
Our premise here at Florés is not to tell you what to do and ask you to love us unconditionally but to think for yourself and choose to. We’re not here to push our philosophies down your throat but instead to abstract and look at the big picture. This is what we believe a beauty ritual should be about. It was never supposed to be a fight between skincare and makeup, the natural and the man-made, the “good” and the “bad”.
We’re here to steer away from the judgment and the new wave of skincare that exploits a certain morbid morality* and propagate our ethos of no-guilt, no punishment; we simply want to help you complement what you like, and work with your beauty ritual (high-end, drugstore, green), not against it. The only thing we’re here to say is that we’re not telling you what to do or not do, and most importantly, what to love.
The apple was already bitten and we’re all together in this garden of Eden. So, you’re absolved child! Mix your kale smoothies with your Covergirl and go dance, go sin, go love (and don't worry about the curfew).
(Naomi Campbell, Christy Turlington and Linda Evangelista in “Three Models in a Tub”, Paris; captured by Roxanne Lowit, 1990)